WELCOME TO MY BLOG

A space to share relevant news, updates and insights about the digital marketing world, plus some of my findings!

Google Ads Demand Generation Campaigns

Demand Gen campaigns are designed to reach users before they even think to actively search for a brand

costanzarossi1

16 mag 2024Tempo di lettura: 4 min

Probably still a quite neglected feature in Google Ads, brand lists actually give advertisers the opportunity to optimise campaigns to...

costanzarossi1

8 mag 2024Tempo di lettura: 3 min

Unlocking Success: Specialised Paid Media Strategies for B2B and B2C Markets Paid media strategies serve as the cornerstone for...

costanzarossi1

8 mag 2024Tempo di lettura: 3 min

In the dynamic realm of Google Ads, where every click counts, the choice of bidding strategy can make or break your campaign's success....

costanzarossi1

7 mag 2024Tempo di lettura: 3 min