About Me
In a few words...
Hi, I am an Italian born, UK based digital marketing professional with +10 years experience in paid media and digital marketing. I began my career in 2014 working at a small marketing agency in London, where I was introduced to PPC and social media advertising.
Since then I immersed myself into the world of digital marketing working both agency and client side, and lately as a contractor and independent freelancer with a blend of marketing agencies and my own clients. Over the years I have managed millions of dollars of media spend across a variety of industries, from global travel companies, to tech start-ups, e-commerce brands, automotive, housing and properties, fashion, hospitality and many more.
I specialise in all forms of paid media and my expertise now covers almost all areas of digital marketing. I was lucky enough to be working at big corporations and tech start-ups using a tons of advanced software, channels and platforms I was able to master and with great people and mentors who always supported my educational journey and turned every day of my career into a learning day. On top of this, I made self-learning a way of living and embarked on a self-taught journey from my very first day of work, fuelled by a blend of curiosity and determination. Each new concept I mastered felt like a personal victory.
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I currently work and travel most of the time and can fairly call myself a "digital nomad". I deeply love travelling and I'm passionate about portrait and travel photography. I also love sport and keeping fit. I've been playing volleyball my all life at professional level, but I quit during the covid pandemic, when the league was suspended and I started to travel. I now have to find alternative sports to keep fit and healthy, like running, beach volleyball, cycling, skiing and working out.
The Full Story
In case you're interested...
If you want to know more about my career you can find more details down here.
My
Journey
Born in Siena and raised in Montepulciano, I studied Classics and Ancient Philology in Florence (BA and MA) before moving to London in 2014 for a three-month internship at a small marketing agency. That internship turned into a ten-year career in one of the most competitive digital marketing scenes in Europe.
​I started from scratch and worked my way up, combining hands-on experience with continuous learning and training.
When my internship ended, I faced the challenge of finding my first entry-level marketing job. In the meantime, I worked in restaurants and bars, took evening digital marketing courses, and attended English classes to sharpen my fluency. I shared crowded Victorian houses with too many flatmates, battled broken heating, mice, and bed bugs—experiences that many young Londoners know all too well.
It wasn’t easy, but I was determined. I stayed focused, kept learning, and showed up with energy and resilience. Between job interviews, online courses, and late-night study sessions, I built the foundation for the career I have today.
Eventually, that effort paid off—and I landed my first real digital marketing job.
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My initial
Career
I was thrilled to land a role as a Digital Marketing Assistant at Flight Centre Travel Group, a major multinational headquartered in London for the EMEA region. That’s how my four-year journey with one of the world’s largest travel companies began.
Initially hired to support the business travel brands, I quickly discovered that there was no dedicated digital marketing function within the division at the time. This challenge became a turning point: I had the opportunity to build something from the ground up, taking ownership of digital strategy in a space that was still in its early stages.
Driven by curiosity and necessity, I immersed myself in learning. I taught myself everything from SEO to paid media, content strategy, CRM, and analytics—through online courses, tutorials, forums, and hands-on experimentation. My role expanded rapidly. I managed PPC, social media, website content and UX across multiple CMS platforms. I led the development of CRM and email marketing strategies using advanced automation tools and software integrations. I also became the point person for data reporting and digital performance analytics.
Flight Centre’s strong learning culture and support for professional development allowed me to grow fast. I was given the freedom to explore, test, and lead projects—skills that I carry into my freelance work today.
As the team grew, I moved into a specialist role as Digital Paid Acquisition Manager, overseeing all paid search, paid social, and programmatic advertising across the division.
Latest years
Over time, I continued to deepen my expertise on increasingly complex projects and platforms. In 2020, the travel industry faced an unprecedented disruption—and for me, it marked a turning point. Soon after, I was offered an agency-side contract running display campaigns for Google Play. That moment launched my transition into self‑employment: I set up my Ltd company, business banking, and insurance, and dove into my new freelance career.
Since then, I’ve worked on a long‑term contract as Paid Media Manager at Vanarama (now Auto Trader), where I mastered advanced e‑commerce marketing. I designed and executed dynamic ads at scale, built multi-touch attribution models, leveraged CDPs for first‑party data, and led the rollout of next‑generation PPC platforms via API-driven templates.
Alongside agency and in‑house roles, I’ve partnered with web design and digital marketing teams as a specialist paid media consultant. From startups to established enterprises, I’ve built paid media strategies and launched high‑impact campaigns—always tailored to each client’s goals and budget constraints.