Reach out to people already looking for you
With the right strategies, PPC advertising is an established and proven way to drive targeted traffic and significantly boost sales and leads. However, the key to unlocking this potential lies in effective PPC optimisation. My approach focuses on delivering results by optimising towards the Conversion Rate (CRO) and adopting some cost saving techniques to improve spend efficiency and increase the overall ROI (Ad-spend optimisation). I can run PPC campaigns on Google Search, Bing, Google Display, Shopping and YouTube, also taking advantage of all new AI-powered features out there, like automated bidding or PMAX campaigns
PPC Campaign Management
Full service, ongoing monthly PPC management that will include all aspects of paid search, from the initial strategy planning, keyword research and budgeting to campaigns setup, targeting, copywriting, testing and all sort of day-to-day optimisations. You will also get all your weekly/monthly/yearly data shown in one integrated visual performance dashboard, plus any other custom report you might need upon request!
Account Setup & Restructure
If you're completely new to PPC, I'll set up your new account and structure it for success and ongoing development. I will manage all the integrations needed (like Google Analytics 4 and Google Tag Manager) and will implement the tags and pixels to track advertising results. If you already have PPC accounts in place but need a new fresh approach and a new strategy to move forward with, I will review and restructure to identify all possible areas of improvement
Full Account Audit
Not quite ready to launch new campaigns but want to know how well your account is structured? I can take an extensive look into your account, covering all aspects of PPC, from tracking and conversion setup, account structure and keyword selection to ad copy analysis, remarketing and strategy, plus lots more. You’ll take away a comprehensive list of action points that will immediately improve account performance.
One-off campaigns
Sometimes businesses just need to run a seasonal campaign for a special promo or product sales, for a newly-launched cool feature, for Christmas or Black Friday, and only need a PPC expert on board for a very short period of time. Don't worry, I'm happy to help in any of these cases! You can engage me for short-term collaborations and even for a few weeks or days. All my quotes are fully customised to the project itself and are very flexible. Remember, there is no commitment here!
My specialisms
Account Restructure
Smart Bidding
Conversion Tracking
Feed Management
E-commerce Strategy
Lead Generation
Qualified for success
You are in safe hands
I managed multi-million PPC accounts, restructured countless accounts, tested all PPC strategies out there and always set up my clients for success. I am also fully qualified as:
​
-
Google Ads Qualified Professional
-
Google Analytics Qualified Professional
​
​
​
​